Ayhan K. Isaacs

Discover easy methods to keep your B2B SaaS database current. Improve lead accuracy and boost growth with these simple strategies for UAE markets.

Discover practical strategies for B2B SaaS firms to overcome stalled lead generation. Explore targeting, technology, and expert insights for renewed growth.

Cold emails are never a one-and-done thing, especially in B2B SaaS. While getting someone to open the first message is step one, what matters more is how the conversation continues. That’s where follow-ups come in. Too many sales workflows focus on just the first cold email and treat follow-ups like …

A last-minute tech failure is the fastest way to tank a webinar, and with B2B SaaS buyers typically joining these events with a purpose, even a short disruption can cost you credibility. Maybe your audio cuts out. Maybe your screen share freezes mid-demo. Maybe attendees can't join at all, and …

Account Based Marketing, or ABM, has become a key strategy for many B2B SaaS teams focused on landing big accounts. It’s a personal and targeted approach based on quality, not quantity. Instead of chasing every possible lead, ABM focuses on a select list of high-value companies and builds campaigns tailored …

B2B SaaS landing pages are built to drive action. Whether that means booking a demo, signing up for a free trial, or downloading a guide, every button and block of text has a job to do. That’s why it’s so frustrating when a landing page looks great on the outside …

Cold email outreach has become an essential tool for B2B SaaS companies seeking to connect with potential clients. These emails, when crafted effectively, can open doors to new opportunities and foster valuable business relationships. However, when these emails don’t perform as expected, it can lead to frustration and missed chances. …