Ayhan is the Founder of Growth Rhino. He writes about all things related to outbound & growth.
Account-Based Marketing (ABM) is a powerful approach in the B2B SaaS world. By focusing marketing efforts on target accounts, you can achieve significant success. Sometimes, though, ABM campaigns can lead to a flood of unqualified leads. When this happens, it can overwhelm your sales team and ultimately waste time and …
Webinars play a significant role in the B2B SaaS world, offering an effective way for businesses to connect with their audience, share knowledge, and demonstrate their products or services. These live, virtual events help companies bridge the gap between them and potential clients, making interactions more personal and engaging. They …
Account-Based Marketing (ABM) is a targeted strategy widely used in the B2B SaaS space to create personalized marketing campaigns aimed at specific accounts. Instead of casting a wide net, ABM focuses on identifying key target accounts and crafting specialized messaging to address their unique needs. This approach emphasizes quality over …
Account-based sales strategies are becoming increasingly important in the B2B SaaS sector. Businesses are eager to maximize revenue by assigning target-oriented sales territories. This allocation method allows organizations to create tailored approaches, ensuring that each client receives the necessary attention to close deals efficiently. However, the path to success isn't …
In the B2B SaaS sector, lead generation plays a big role in ensuring business growth and sustainability. Lead quality is central to driving conversion rates and ultimately achieving sales goals. When the quality of leads starts to drop, however, it can disrupt everything from sales pipelines to overall business performance. …
Keeping an eye on sales data is like having a compass for your B2B SaaS company. It helps you know where you’re headed and spot any potential rough patches ahead. If you see signs of declining close rates, it might mean something is off course. Paying attention to those numbers …
SEO keyword cannibalization might sound a bit strange at first, but it's a common issue on websites that can cause search engines to get confused. Basically, it's when multiple pages on a site compete for the same keyword, which can mess with your page rankings on search engines. The internet …
