Ayhan is the Founder of Growth Rhino. He writes about all things related to outbound & growth.
In the B2B SaaS sector, lead generation plays a big role in ensuring business growth and sustainability. Lead quality is central to driving conversion rates and ultimately achieving sales goals. When the quality of leads starts to drop, however, it can disrupt everything from sales pipelines to overall business performance. …
Keeping an eye on sales data is like having a compass for your B2B SaaS company. It helps you know where you’re headed and spot any potential rough patches ahead. If you see signs of declining close rates, it might mean something is off course. Paying attention to those numbers …
SEO keyword cannibalization might sound a bit strange at first, but it's a common issue on websites that can cause search engines to get confused. Basically, it's when multiple pages on a site compete for the same keyword, which can mess with your page rankings on search engines. The internet …
Have you ever clicked on a website link and waited... and waited... until you finally gave up and closed the tab? This frustration affects businesses too, especially in the B2B SaaS world, where landing page load times can significantly impact conversion rates. When potential clients are met with slow speeds, …
Account-Based Marketing, or ABM, is a powerful strategy often employed by B2B SaaS companies to target specific accounts that hold the potential for maximum return. By focusing marketing efforts on these high-value targets, companies aim to create personalized campaigns that resonate and engage. However, even with diligent planning, it's not …
Email marketing has long been a trusted tool for B2B SaaS companies to connect with clients, share valuable content, and drive engagement. However, the dynamics of email marketing can sometimes throw a curveball, and businesses may notice a sudden increase in unsubscribe rates. When the number of people opting out …
Webinars have become an invaluable tool for B2B SaaS companies aiming to connect with their audiences. They provide a platform to share expertise, showcase products, and engage with customers in real time. But often, the Q&A sessions—the part where genuine interaction happens—don't hit the mark. When these sessions fall flat, …
