Ayhan is the Founder of Growth Rhino. He writes about all things related to outbound & growth.
Cold emails are never a one-and-done thing, especially in B2B SaaS. While getting someone to open the first message is step one, what matters more is how the conversation continues. That’s where follow-ups come in. Too many sales workflows focus on just the first cold email and treat follow-ups like …
Account Based Marketing, or ABM, has become a key strategy for many B2B SaaS teams focused on landing big accounts. It’s a personal and targeted approach based on quality, not quantity. Instead of chasing every possible lead, ABM focuses on a select list of high-value companies and builds campaigns tailored …
A last-minute tech failure is the fastest way to tank a webinar, and with B2B SaaS buyers typically joining these events with a purpose, even a short disruption can cost you credibility. Maybe your audio cuts out. Maybe your screen share freezes mid-demo. Maybe attendees can't join at all, and …
B2B SaaS landing pages are built to drive action. Whether that means booking a demo, signing up for a free trial, or downloading a guide, every button and block of text has a job to do. That’s why it’s so frustrating when a landing page looks great on the outside …
Cold email outreach has become an essential tool for B2B SaaS companies seeking to connect with potential clients. These emails, when crafted effectively, can open doors to new opportunities and foster valuable business relationships. However, when these emails don’t perform as expected, it can lead to frustration and missed chances. …
Webinars have become increasingly vital tools for B2B SaaS companies looking to connect with their audience. They offer a platform for education, promotion, and collaboration—bridging the gap between a brand and its community. However, the key to a fruitful webinar isn’t just in the presentation but in how interactive it …
Navigating the landscape of email marketing in the B2B SaaS world requires more than just sending messages and hoping for the best. It's about creating genuine connections with your audience and delivering value. When done right, optimized email marketing can significantly boost engagement and foster strong relationships with your subscribers. …
