I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
How We Work?
We take a methodical & data-driven approach to contact venture capitalists.
The goal is to identify the 'right' cadence & message them as per the respective persona.
We get this done by tracking & measuring everything from day 1.
Stage (1) - Ideate
This is where we help you know your VC and clearly define the venture capital pitch to outreach investors accordingly.
After that, we brainstorm relevant messaging per persona with the help of different techniques.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Experiment
Once the messaging and the investors are decided, we begin experimenting with our venture capital pitch strategies.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective VC.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels is the best way to outreach investors and can drive up conversion by nearly 3X.
Stage (3) - Scale
Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) to pitch to venture capitalists.
Stage (4) - Optimize
We optimize and measure for one metric -investors that are interested in a conversation and who can help you raise an investment.
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized to craft well-written fundraising emails to contact venture capitalists, which can turn your startup into a successful venture.
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
How can our cold email service benefit you?
A perfectly pitched and well-structured cold email brings you one step closer to achieving your business goals
Benefits you in terms of favour, opportunity, sales or other gains
Helps you connect with the right decision-makers
Grows your network and increase your sales
Maximizes your outreach and adds value
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
CEO & Co-Founder - Sharechest.io
How to pitch to venture capitalists?
A cold email to a potential VC should be short and sweet. It should only cover the key points about your brand and should be written with an elevator pitch telling the investor what you do and who you are.
How to approach a venture capitalist in an email?
You have done your research
Add a click-worthy subject line
Keep your introduction short and concise
Highlight the problems your startup addresses
Outline how your startup adds value
List out your brief details, including your credentials
Conclude it with a strong CTA
Should I cold email a VC?
Though cold emailing is often regarded as a bad idea to reach out to your potential investors, if you can pitch it the right way, it is sure to get you great results. Make sure your cold emails are well-structured and good enough to start a conversation.
What should you avoid in a pitch to a venture capitalist?
Avoid beginning your pitch with the risks
Avoid putting up an unprofessional market plan
Avoid asking money that doesn’t match your business stage
Avoid giving unrealistic figures, projections, and valuations