I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
Our b2b lead qualification process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona and plan our lead qualification process accordingly.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once messaging and the audience are decided, we begin experimenting to increase your sales qualified leads.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) and amplify our sales qualification process and strategies.
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign's performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process of lead generation and qualification begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
Counted amongst the top regions in the country for entrepreneurship, Washington is the nation’s fastest-growing economy and an all-star business roster of household names. It’s an evergreen state that’s soaring above the business competition with a growing number of entrepreneurs looking to start a business here. With opportunities so bright in Washington, both big and small companies are using the power of b2b lead qualification to make their mark.
B2b lead qualification is the process of filtering out the most sales-ready leads from your existing leads that are likely to make a purchase from your company and become long-term customers. It determines whether the potential customer is actually interested in the opportunity you are presenting and is worthy of your time.
Sales lead qualification saves you time and energy as you only talk to the right people. It lets you personalize engagement with your prospects and eventually, improves close rates and boosts your revenue. On the whole, it helps you determine whether your potential client is in the right industry to benefit from your service offerings.
1. What is your role in key decisions that your company takes?
2. What business problems are you looking to solve? Have you tried any solutions to resolve them yet?
3. What pain points are you still experiencing even after having the solutions?
To determine your service qualified lead make sure:
The first step in a lead qualification process is to make sure whether the prospect is the right fit for your company and whether they are interested in your product or services/ their level of engagement during the entire process.
You can identify a sales lead with the help of: