Tool usage
Tool usage is a buying signal: a target account uses a free tool we built for them (calculator, diagnostic, practice-management app, tracker).
- Cohort
- Engineered
- Strength
- 5 / 5
- Decay
- 7 days
It is an engineered signal: we create it by building something the account wants to use, attend or answer, so no competitor sees it. In the signal loop it is the create step.
Example: Kema: practice-management solution built for Kema's prospects, 60+ UAE accounting firms in conversation. Jashanmal brand tracker. growthrhino.com Pipeline Estimator.
The play
Build the tool around one painful workflow in the ICP; gate nothing except the result export; every session is a hand-raise with context.
FAQ
We track it with Lovable, Replit, Supabase, Clay webhook, RB2B. Build the tool around one painful workflow in the ICP; gate nothing except the result export; every session is a hand-raise with context.