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Target executive follows or engages a peer, customer or sponsor of ours

Target executive follows or engages a peer, customer or sponsor of ours is an observed buying signal that anyone can see, tracked through LinkedIn, Trigify, Clay.

Cohort
Observed
Strength
2 / 5
Decay
7 days

It is an observed signal: the world does something and every vendor can see it. We use it to qualify an account and to stack with other signals, never as the whole play.

The play

Treat as a relational bridge: the peer makes the intro, the asset is the reason.

FAQ

We track it with LinkedIn, Trigify, Clay. Treat as a relational bridge: the peer makes the intro, the asset is the reason.