Signal loop
The signal loop is the three steps every Growth Rhino play feeds: create buying signals, identify who shows them and follow up while it matters.
Every play in a Growth Sprint or AI Marketing Pod sits on the signal loop. AI Launch, Event & Webinar Pipeline and AI Search Visibility create signals. Lead Scoring & Data identifies them. Target Account Pipeline follows up. AI Marketing Workflows runs under all three.
The budget moves to the part of the loop that books meetings.
The play
Run several plays at once on one loop, read them every week and move the budget to what books meetings.
FAQ
Signal Engineering is the create step: giving buyers a reason to raise their hand, with a launch, an event, a webinar or a free tool, instead of only waiting to detect intent.