Program or cohort application
Program or cohort application is a buying signal: a founder or company applies to a program we recruit for.
- Cohort
- Engineered
- Strength
- 5 / 5
- Decay
- Program window
It is an engineered signal: we create it by building something the account wants to use, attend or answer, so no competitor sees it. In the signal loop it is the create step.
Example: Emirates Intelak: ~70 applications, 58% of total.
The play
The application is the deepest hand-raise there is; qualify, coach, convert.
FAQ
We track it with Program application form, Airtable/Notion, Clay. The application is the deepest hand-raise there is; qualify, coach, convert.