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Product usage (for SaaS clients)

Product usage (for SaaS clients) is a buying signal: a free user from a target account crosses a usage threshold.

Cohort
Captured
Strength
5 / 5
Decay
7 days

It is a captured signal: the account does it on your own site, product or channels, often because of something you did earlier, so you only have it if you capture it. In the signal loop it is part of the identify step.

The play

PLG-style signal; sales-assist.

FAQ

We track it with Product analytics, Clay. PLG-style signal; sales-assist.