Podcast or content guest acceptance
Podcast or content guest acceptance is a buying signal: a target executive agrees to be interviewed for a piece we publish.
- Cohort
- Engineered
- Strength
- 4 / 5
- Decay
- 30 days
It is an engineered signal: we create it by building something the account wants to use, attend or answer, so no competitor sees it. In the signal loop it is the create step.
Example: FI "Humans of GTM" style content.
The play
The interview is the meeting; the published piece is the follow-up.
FAQ
We track it with Riverside, LinkedIn. The interview is the meeting; the published piece is the follow-up.