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Past-client reactivation trigger

Past-client reactivation trigger is a buying signal: a former client hits an observed signal (funding, new leader).

Cohort
Relational
Strength
4 / 5
Decay
30 days

It is a relational signal: a person you already know does something. It feeds the follow-up step of the signal loop, and it is often the warmest reason to reach out.

The play

Stack with 4.x; reach out as the former partner.

FAQ

We track it with HubSpot + Clay. Stack with 4.x; reach out as the former partner.