Mutual connection path
Mutual connection path is a buying signal: a warm path exists to a target account through the team's network.
- Cohort
- Relational
- Strength
- 3 / 5
- Decay
- Ongoing
It is a relational signal: a person you already know does something. It feeds the follow-up step of the signal loop, and it is often the warmest reason to reach out.
The play
Use it before any cold touch; the cold touch references it.
FAQ
We track it with LinkedIn, Boardy, Clay. Use it before any cold touch; the cold touch references it.