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Event registration without attendance

Event registration without attendance is a buying signal: an account registered for an event and did not show.

Cohort
Engineered
Strength
3 / 5
Decay
7 days

It is an engineered signal: we create it by building something the account wants to use, attend or answer, so no competitor sees it. In the signal loop it is the create step.

The play

Treat as a mid-strength signal; send the recording and the one-pager, ask one question.

FAQ

We track it with Luma/Partiful, Boardy, Clay, a run-of-show doc. Treat as a mid-strength signal; send the recording and the one-pager, ask one question.