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Email reply

Email reply is a buying signal: any reply to outbound, positive or not.

Cohort
Captured
Strength
3 / 5
Decay
1 day

It is a captured signal: the account does it on your own site, product or channels, often because of something you did earlier, so you only have it if you capture it. In the signal loop it is part of the identify step.

The play

Positive: book. Neutral: answer the question. Negative: learn and update the list.

FAQ

We track it with Smartlead/Instantly, HubSpot. Positive: book. Neutral: answer the question. Negative: learn and update the list.