Direct-mail response
Direct-mail response is a buying signal: a target account responds to a physical send tied to an asset (the report, the tool).
- Cohort
- Engineered
- Strength
- 4 / 5
- Decay
- 14 days
It is an engineered signal: we create it by building something the account wants to use, attend or answer, so no competitor sees it. In the signal loop it is the create step.
The play
Low volume, high strength, for the top 20 of your named accounts.
FAQ
We track it with Sendoso or manual. Low volume, high strength, for the top 20 of your named accounts.