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Customer referral

Customer referral is a buying signal: an existing client names a target account.

Cohort
Relational
Strength
5 / 5
Decay
30 days

It is a relational signal: a person you already know does something. It feeds the follow-up step of the signal loop, and it is often the warmest reason to reach out.

The play

Ask for the intro, not the name.

FAQ

We track it with Founder ask, HubSpot. Ask for the intro, not the name.