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Community membership

Community membership is a buying signal: a target account joins a community, Slack, WhatsApp group or newsletter we run.

Cohort
Engineered
Strength
2 / 5
Decay
90 days

It is an engineered signal: we create it by building something the account wants to use, attend or answer, so no competitor sees it. In the signal loop it is the create step.

Example: FI network.

The play

Membership is low-strength on its own; stack with activity.

FAQ

We track it with Slack/Circle/WhatsApp, beehiiv. Membership is low-strength on its own; stack with activity.