Closed-lost revival
Closed-lost revival is a buying signal: an account that said no 6 to 18 months ago; the champion, budget or vendor has changed since.
- Cohort
- Relational
- Strength
- 3 / 5
- Decay
- 30 days from the change
It is a relational signal: a person you already know does something. It feeds the follow-up step of the signal loop, and it is often the warmest reason to reach out.
The play
Quarterly sweep: re-open with the new asset or benchmark, never with "checking in".
FAQ
We track it with CRM, Clay job-change monitor. Quarterly sweep: re-open with the new asset or benchmark, never with "checking in".