Case study or playbook read
Case study or playbook read is a buying signal: a target account reads a specific case study or playbook.
- Cohort
- Captured
- Strength
- 3 / 5
- Decay
- 7 days
It is a captured signal: the account does it on your own site, product or channels, often because of something you did earlier, so you only have it if you capture it. In the signal loop it is part of the identify step.
The play
Reference it in the next touch.
FAQ
We track it with Clay web intent, RB2B, Warmly, Vector. Reference it in the next touch.