Benchmark participation
Benchmark participation is a buying signal: a target account answers a survey or submits data to an index we publish.
- Cohort
- Engineered
- Strength
- 4 / 5
- Decay
- 30 days
It is an engineered signal: we create it by building something the account wants to use, attend or answer, so no competitor sees it. In the signal loop it is the create step.
Example: The 60-firm UAE accounting customer-development round behind the Kema tool.
The play
Run the survey as the first outbound touch (asking for input, not a meeting); publish the report; the respondents are the warm list.
FAQ
We track it with Typeform/Tally, Clay, a published report page. Run the survey as the first outbound touch (asking for input, not a meeting); publish the report; the respondents are the warm list.