AEO
AEO, answer engine optimization, is the work of showing up in the answers AI assistants such as ChatGPT, Perplexity and Google AI Mode give to buyers.
AEO overlaps with SEO, but AI assistants read and cite sources differently, so the fixes are not the same. It covers the pages assistants read, the third-party sources they quote and tracking of the answers they give.
At Growth Rhino it is the AI Search Visibility play.
The play
Audit what the assistants say about you, fix the pages and sources they read, and track the answers over time.
FAQ
No. SEO is about ranking in search results. AEO is about being named, and described correctly, in the answer an AI assistant writes.