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Ad engagement from a named account

Ad engagement from a named account is a buying signal: a matched-audience ad is clicked by a target account.

Cohort
Captured
Strength
2 / 5
Decay
7 days

It is a captured signal: the account does it on your own site, product or channels, often because of something you did earlier, so you only have it if you capture it. In the signal loop it is part of the identify step.

The play

Only run ads to the named list; a click is a captured signal, not a conversion.

FAQ

We track it with LinkedIn Ads matched audiences. Only run ads to the named list; a click is a captured signal, not a conversion.