I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
How We Work?
Our brand awareness process is methodical & data-driven.
The goal is to identify the 'right' cadence & message them as per the respective persona.
We get this done by tracking & measuring everything from day 1.
Stage (1) - Plan
This is where we help you clearly define your target audience & break it up into specific personas for improving brand awareness.
After that, we brainstorm relevant messaging per persona with the help of different marketing techniques.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Stage (2)- Build
Once the messaging and the audience are decided, we begin experimenting with our brand awareness marketing strategy.
To do this, we launch 'micro' campaigns and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels increase brand recognition and can drive up conversion by nearly 3X.
Stage (3) - Scale
Once the right cadence and the messaging have been identified, we focus on the 'winning' campaign(s) and creating a brand awareness strategy.
Stage (4) - Optimize
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing).
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are then utilized in the launch of the next brand awareness campaign ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
How cold email can drive brand awareness?
Raising a brand with cold email is easier
Helps you reach a larger audience with a push of a button
Cold emails cost nothing but offer a high return on investment
It is scalable, less intrusive and grows with your business
Helps you foster serious customer loyalty by establishing your brand
Provides direct and consistent interactions with your potential customers
Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!
CEO & Co-Founder - Sharechest.io
Does Cold email marketing increase brand awareness?
Cold email marketing is one of the most lucrative methods to increase brand awareness. When done right, it can help you reach your target audience directly while building long-lasting relationships.
How can brand awareness be improved by email?
When using emails for brand awareness make sure:
You target the right audience
Your emails are personalized and well-segmented
They provide value
They are consistent
They contain a strong CTA
And, they are well-aligned with a landing page
How do you incorporate branding into email communications?
To drive brand awareness with email communications:
Develop a well-curated and unique email copy
Highlight actionable items in unique fonts
Set a color palette to make it stand out
Add images in a consistent style
Don’t forget to include taglines and your social media links
How do you create a brand awareness campaign with cold email?
For raising brand awareness with cold email, your campaign should be planned in the following way:
Make use of pre-targeting ads
A well-structured personalized landing page, segmented as per the prospect’s interest
Well-coordinated and synchronized sales and marketing processes
Always be in the spotlight (Both online and offline)
Bring value to your customers
Is Cold Email an Awesome Tool for Brand Awareness?
Cold email is inarguably the most effective and affordable brand awareness tool, which helps you build trust with your customers, maximizes your reach, offers constructive metrics on customer behaviours and interests, and keeps your business growing.