Exceed Your Marketing Goals And Raise Brand Awareness With Cold Email 

 
Featured work
 
 

Increase Your Odds Of Getting A Response With Our Brand Awareness Marketing Strategy That Delivers The Highest ROI And Allows You To…. 

 

Get Trial Users

Generate Awareness

Distribute Your Content

Get Booked On Podcasts

Book Guest Speakers

Raise Venture Capital

 

I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.

Kevon Cheung

Kevon Cheung

Co-Founder & CEO - Toasty.ai

 
 

How We Work?

Our brand awareness process is methodical & data-driven.

The goal is to identify the 'right' cadence & message them as per the respective persona.

We get this done by tracking & measuring everything from day 1.

 
 

Stage (1) - Plan

This is where we help you clearly define your target audience & break it up into specific personas for improving brand awareness.

After that, we brainstorm relevant messaging per persona with the help of different marketing techniques.

As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.

 
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Stage (2)- Build

Once the messaging and the audience are decided, we begin experimenting with our brand awareness marketing strategy.

To do this, we launch 'micro' campaigns and review the results in a qualitative manner.

The goal is to identify (with data) messaging that resonates with the respective audience/persona.

We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).

Combining email with other channels increase brand recognition and can drive up conversion by nearly 3X.

 
 

Stage (3) - Scale

Once the right cadence and the messaging have been identified, we focus on the 'winning' campaign(s) and creating a brand awareness strategy.

 
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Stage (4) - Optimize

We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or the number of purchases/activations (for email marketing).

This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.

These learnings are then utilized in the launch of the next brand awareness campaign ...and the process begins again!

 

GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!

nelio

Nelio Leon

Founder - Urban Monks

 
 

How cold email can drive brand awareness?

  • Raising a brand with cold email is easier
  • Helps you reach a larger audience with a push of a button
  • Cold emails cost nothing but offer a high return on investment 
  • It is scalable, less intrusive and grows with your business
  • Helps you foster serious customer loyalty by establishing your brand
  • Provides direct and consistent interactions with your potential customers

Growth Rhino has been instrumental for us to grow our business. The team is knowledgeable, friendly, and extremely responsive. I love that fact that we're continuously learning and improving our strategies. We set aggressive targets for the team and so far we've knocked them out of the park!

sarah

Sarah Sun

CEO & Co-Founder - Sharechest.io

 
 

FAQs

 
 
  • Does Cold email marketing increase brand awareness?

    Cold email marketing is one of the most lucrative methods to increase brand awareness. When done right, it can help you reach your target audience directly while building long-lasting relationships.

  • How can brand awareness be improved by email?

    When using emails for brand awareness make sure:

    • You target the right audience
    • Your emails are personalized and well-segmented
    • They provide value
    • They are consistent 
    • They contain a strong CTA
    • And, they are well-aligned with a landing page
  • How do you incorporate branding into email communications?

    To drive brand awareness with email communications:

    • Develop a well-curated and unique email copy 
    • Highlight actionable items in unique fonts
    • Set a color palette to make it stand out
    • Add images in a consistent style
    • Don’t forget to include taglines and your social media links
  • How do you create a brand awareness campaign with cold email?

    For raising brand awareness with cold email, your campaign should be planned in the following way:

    • Make use of pre-targeting ads
    • A well-structured personalized landing page, segmented as per the prospect’s interest
    • Well-coordinated and synchronized sales and marketing processes
    • Always be in the spotlight (Both online and offline)
    • Bring value to your customers
  • Is Cold Email an Awesome Tool for Brand Awareness?

    Cold email is inarguably the most effective and affordable brand awareness tool, which helps you build trust with your customers, maximizes your reach, offers constructive metrics on customer behaviours and interests, and keeps your business growing.

 

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