I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
Our process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
This is where we help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona to send successful cold emails.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once the messaging and the audience are decided, we begin experimenting with our cold email strategy.
To do this, we launch 'micro' lead generation email campaigns in Brussels and review the results in a qualitative manner.
The goal is to identify cold email conversion rate and messaging (with data) that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. social, content, landing pages, ads).
Combining email with other channels drive up conversion by nearly 3X.
Once the right cadence and messaging have been identified, we focus on the 'winning' campaign(s) and amplify our cold email sending service.
We optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next cold lead generation campaign ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
Over 1500 international companies have chosen Brussels as their European headquarters or sales office, which clearly indicates that it’s an attractive investment location with a host of business opportunities. It offers a unique testing ground for growing a start-up ecosystem, building businesses quickly and efficiently. As a result, more and more businesses are harnessing the power of cold email solutions to promote the innovation and growth of their start-ups in Brussels. And, Growth Rhino is helping them take the lead.
Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.
Cold emailing is a powerful tactic. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy. We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect. We have a specific methodology to ensure your emails land in the inbox. In short it comes down to 3 things one must do.
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up to-date and relevant
(3) Make sure your messaging is relevant to your prospects
We can suggest different data vendors based on your requirements. Alternatively, we can do it ourselves & expense it to you if it makes it easier. The cost for this data will range depending on what type of information you need and how many contacts are required.
Our process allows us to be compliant with CASL, GDPR and CCPA. We only email business email addresses, place an opt-out link on all communication, do not email people who have opted out previously and always ensure your messaging is relevant with a business/professional reason for the outreach.
Ideally, the average annual contract value for your product/service should be a minimum of USD 5,000. Otherwise, the unit economics will not make sense. If your deal size is less than USD 5,000 dollars you can still use cold email to acquire new customers - but it would not make sense to hire us.
Cold emails are messages sent to individuals who do not have any prior relationship or acquaintance with the receiver. It is an email equivalent of cold calling that aims to start a conversation online. An important part of email marketing, it is different from warm and transactional emailing. These emails are generally sent to qualified prospects and ensure higher success rates.
Cold email marketing is the way of connecting with your potential prospects with the help of an email. A brand normally has a list of prospects they want to target with an email. The cold email that works is the one that gets opened and read by the prospects and also gets you some replies, adding to the success of your cold email campaigns.
Though cold emailing is the most difficult aspect of marketing, it can work well if you follow the right steps and strategies. It is a great way to reach your potential prospects, start a business conversation, and build relationships. If your product/service can solve a specific pain point, using cold email can get you the most success.
By best practices, you should not send more than 200 emails a day. If you do, your account may get blocked. However, if it is a new account, try keeping the count even lower.
Cold emails are all about initiating conversations in the online world, and we craft our emails in such a way that they make personal connections with prospects. We aim to build long-term relationships with our cold email services and help you maximize your reach with increased sales conversions. Our cold emails catch the eye, generate a good response rate, and do not end up in the spam folder.
Your cold email open rates highly depend on the quality and structure of your email. For this, you need to keep in mind the following things:
Both cold emailing and cold calling have their own prospecting approach and no one can really debate on the effectiveness of cold email vs cold call. However, emails are less time-consuming, convenient and generally easier to send as compared to calling.
The effectiveness of a cold email campaign is measured through certain metrics, which includes the open rates of the emails, the reply rates, the positive reply rates, the bounce rates, the click-through rates, and the spam complaint rates. All these stats help the sender to understand the overall campaign ROI and measure its success.
If your cold emails aren’t receiving the desired responses and you are failing to achieve your goals, then you must outsource your cold emailing. Outsourcing brings in multiple benefits. Your business will be able to generate more leads with the right knowledge; convert more leads, and make more sales.
Crafting cold emails is an art and one can ace it by:
Sending cold emails to sales is pretty much similar to sending cold emails in general. However, for sales: