What You Need to Know Before Launching a Cold Email Campaign

by Vinny Hassan in August 1st, 2022
cover image woman using email

At some point, every business has to reach out to potential customers who are unfamiliar with their product. This process is called cold emailing, and it can be a great way to get your foot in the door with new leads. Of course, before you start firing off emails willy-nilly, you should know a few things. This blog post will give you the lowdown on everything you need to consider before launching a cold email campaign.

1. Build a Strong List of Contacts

Before launching a cold email campaign, you must ensure you have a substantial list of contacts.

The first step is to create an accurate and up-to-date list of potential customers. You can do this by purchasing a list from a reputable source or by compiling your own list from public records and data.

Once you have your list, the next step is to segment it into groups so that you can target your messages appropriately. For example, you might segment your list by geographic location, industry, or company size.

By taking the time to segment your list, you'll be able to create more targeted and effective cold email campaigns.

2. Personalize Your Emails

Before launching a cold email campaign, it's essential to take the time to personalize your emails. This means more than just using the recipient's name in the email - it means tailoring the content of the email to fit the recipient.

What are their needs? What are their pain points? Answering these questions will help you create an email that resonates with the recipient and has a better chance of getting them to engage with your campaign.

Keep in mind that personalization is about more than just the content of the email - it also extends to things like the subject line and the sender name. Take the time to customize each element of your email for maximum impact.

3. Keep Your Emails Short and Sweet

Cold email campaigns can be a great way to reach out to potential customers or partners. However, it's essential to keep your emails short and sweet. Otherwise, you risk coming across as spammy or pushy.

Start by introducing yourself briefly, and then explain why you're emailing them. Be clear and concise, and don't try to sell them anything right away. Write a friendly closing, and include your contact information in case they're interested in learning more.

With a little effort, you can create cold emails that your recipients will welcome.

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4. Make Sure Your Emails are Mobile-Friendly

If you're planning on launching a cold email campaign, there's one crucial thing you need to make sure of first: that your emails are mobile-friendly. In today's world, more and more people are reading their email on their phones, and if your emails aren't optimized for mobile, they're likely just to get deleted. So how can you make sure your cold email campaign is mobile-friendly? Here are a few tips:

  • Use a responsive email template: This will ensure your emails look good on any screen size.
  • Keep your emails short and to the point: Mobile users have shorter attention spans, so make sure your emails are concise.
  • Use large, easy-to-click buttons: Small links and buttons can be hard to click on a mobile device, so make them as big as possible.

By following these tips, you can be sure that your cold email campaign will be successful, no matter where your recipients are reading it.

5. Send Your Emails at the Right Time

You'll need to ensure you send your emails at a time when they're likely to be read and not ignored. The best times to send cold emails are early in the morning or late at night when people are more likely to be checking their inboxes.

You'll also want to ensure you're sending only a few emails – bombarding someone with messages is a surefire way to get them to mark your emails as spam.

6. Include a CTA

Before launching your cold email campaign, include a clear call to action (CTA). Your CTA should be something that will encourage your recipients to take the next step, whether that's signing up for your newsletter, downloading a whitepaper, or scheduling a consultation.

Without a CTA, your cold email campaign is likely to fall flat. So take the time to craft a strong CTA and watch your response rate soar.

7. Use Triggers

Before you launch a cold email campaign, you need to make sure you use triggers. Triggers are words or phrases that prompt a recipient to take action.

They can be highly effective in getting people to open and respond to your emails. However, it's important to use them sparingly and only when they are relevant to the content of your message. Overusing triggers can come across as spammy and make people less likely to engage with your emails.

When used effectively, triggers can be a powerful tool for driving engagement and getting your cold email campaign off to a successful start.

8. Consider A/B Testing

Before you launch your cold email campaign, it's vital to consider A/B Testing. A/B Testing is a process of testing two different versions of an email to see which performs better. For example, you could try two different subject lines or calls to action.

By A/B Testing your cold email campaign, you can ensure that you're sending the best possible version of your email and that your campaign is more likely to be successful.

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9. Get help from the Pros

Before you launch a cold email campaign, getting help from the pros as Growth Rhino, is crucial. Cold email campaigns can be incredibly effective, but they can also be a lot of work. If you're not careful, you could end up wasting a lot of time and money.

The best way to avoid this is to find a cold email service that can handle your work. With the help of a cold email service, you'll be able to launch your cold email campaign quickly and easily without worrying about all the details.


If you're thinking about launching a cold email campaign, congratulations! You're on your way to generating some serious leads. Just make sure you keep the advice in this blog post top of your mind, and you'll be well on your way to success!

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