The Benefits of Offering a Free Trial to Drive SaaS Sales

by Vinny Hassan in July 15th, 2022
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As the CEO or founder of a B2B SaaS company, you always look for ways to increase sales and grow your business. One avenue you may not have explored yet is offering a free trial of your product. In this blog post, we'll explore seven benefits of providing a free trial to drive SaaS sales.

1. A Free Trial Can Help You Increase Sales Conversions

If you're looking for a way to increase sales conversions, consider offering a free trial. This allows potential customers to try out your product before they commit to buying it. This gives them the opportunity to see first-hand how your product can benefit them and whether it's the right fit for their needs.

If they like what they see, they're more likely to make a purchase. Free trials are an excellent way to give potential customers the confidence they need to purchase. So if you're not already offering a free trial, it's worth considering doing so.

2. A Free Trial Can Help You Generate Leads

A free trial can be a great way to generate leads for your business. By requiring potential customers to provide their contact information to start the free trial, you can quickly build up a database of leads to market your product.

Additionally, a free trial can help you identify interested parties and gauge their level of interest in your product. If you offer a high-quality and easy-to-use free trial, you will likely generate much interest from potential customers.

3. A Free Trial Can Help You Reduce Customer Churn

If you're a SaaS company, you know that customer churn is always a big concern. After all, it's tough to keep people paying for your product month after month if they're not happy with it. However, one way to help reduce customer churn is by offering a free trial.

This allows potential customers to try out your product before committing to paying for it. And if they like what they see during the free trial period, they're more likely to keep using your product even after the trial is over.

So if you're looking for ways to reduce customer churn, consider offering a free trial. It might be the key to keeping your customers happy (and your business thriving).

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4. A Free Trial Can Help You Upsell Customers

Many businesses offer free trials as a way to attract new customers. But did you know that a free trial can also help you upsell customers on features they may not have considered initially?

For example, if a customer only signs up for the basic version of your product during their free trial, you can offer them an upgrade to the premium version at the end of the trial period. This could result in additional revenue for your business.

So next time you're considering a free trial, remember that it could also be a valuable tool for upselling your customers.

5. A Free Trial Can Help You Build Customer loyalty

A free trial can help you build customer loyalty in several ways. First of all, it allows potential customers to actually experience your product before they commit to buying it. This can be helpful in terms of conversion rates, as people are more likely to buy a product if they've already tried it and liked it.

Additionally, a free trial can also help build customer loyalty by giving potential customers a positive experience with your product from the start. If they enjoy using your product during the free trial, they're more likely to continue using it (and become loyal customers).

So if you're looking for ways to increase customer loyalty, offering a free trial is worth considering.

6. A Free Trial Can Help You Get Feedback from Potential Customers

When you're first starting with a new product, it can be challenging to get feedback from potential customers. They may not be familiar with your product or sure how it works, so they're reluctant to provide feedback.

One way to overcome this obstacle is to offer a free product trial. This allows potential customers to try out your product and see if it meets their needs. It also allows you to get feedback from them about their experience. This feedback can be invaluable as you work on improving and iterating on your product over time.

So if you're struggling to get feedback from potential customers, consider offering a free trial. It may be precisely what you need to get the information you need to improve your product.

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7. A Free Trial Can Help You Spread the Word About Your Product

Finally, a free trial can be a great way to generate buzz for your product. When people sign up for the trial, they're more likely to tell their friends about it. And the more people sign up for the trial, the more likely some will eventually become paying customers.

So, a free trial could be a good option if you're looking for a way to spread the word about your product. Just ensure that you're providing a good service during the trial so that people will want to continue using your product after the trial period ends.

Last thoughts

As you can see, there are many benefits to offering a free trial - including increasing sales conversions, generating leads, reducing customer churn, building customer loyalty, and getting valuable feedback from potential customers. If you haven't started offering free product trials yet, now is the time to do so! Your business will surely be much better off in the long term.



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