How to Write Compelling CTA's in Your Cold Emails

by Vinny Hassan in July 19th, 2022
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Your CTA, or call-to-action, is one of the most critical elements in your cold email. After all, it's what you want the recipient to do after reading your email! However, crafting a CTA that is both compelling and relevant can be tricky. This blog post will walk you through some strategies for writing effective CTAs in your cold emails.

1. Make it Relevant

A CTA, or call-to-action, is an element of an email that tells the reader what you want them to do next. CTAs can be anything from "click here to learn more" to "sign up for our newsletter."

It's essential to make sure that your CTA is relevant to the rest of your email content; for example, if you're reaching out to a potential partner about a collaboration, your CTA might be "let's schedule a meeting to discuss further." On the other hand, if you're trying to sell a new product to a customer, your CTA might be "try our product for free."

No matter what you want the recipient to do, make sure that your CTA is relevant to the rest of your email content.

2. Keep it Simple

Your CTA, or call-to-action, is an integral part of every email. It's the one thing you want the recipient to do after reading your message, so it's important to make it short, sweet, and to the point.

The last thing you want is your CTA to get lost in a sea of words. Be concise and clear about what you want the recipient to do. For example, "schedule a meeting" is much better than "it would be great to schedule a meeting so we can chat about this in more detail."

Keep your CTA simple and straightforward, and you'll increase the chances that the recipient will take the action you desire.

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3. Make it Stand Out

After all, the whole point of your email is to get your recipients to take some action, whether clicking through to your website, registering for an event, or making a purchase. So, how can you ensure that your CTA stands out and gets noticed?

  • One way is to use formatting such as bold or underlined text. This will help the CTA to pop off the page and grab attention.
  • You can also use graphics or buttons to make your CTA stand out even more.
  • Just make sure that whatever formatting you choose doesn't come across as too sales-y or desperate—you want your email content to seem natural and organic.

If you take these steps, you can be confident that your CTA will get noticed and help you achieve your desired results.

4. Test and Iterate

The best way to ensure that your CTA is as compelling as possible is to test it. See how different versions of the same email perform and then use the data to inform your next round of emails. Are certain CTAs more successful than others? Are there specific words or phrases that seem to work better than others? 

You can refine your CTA over time by testing and iterating, making it more and more effective with each email. This will ensure that every cold email you send is as successful as possible.

Testing different versions of your CTA will help you see what works and what doesn't so that you can adjust accordingly. Iterating your CTA will help you make small changes that can significantly impact the overall effectiveness of your emails.

So don't be afraid to experiment, and always be open to making changes based on the data you collect.

5. Be Creative

Finally, don't be afraid to get creative with your CTAs. Think outside the box and come up with something that is unexpected but still relevant. For example, if you're emailing a potential partner about an upcoming event, instead of "register now," you could say, "be part of the action!" or "join us on stage!"

Adding a unique spin to your CTA can make it stand out even more and increase the chances that the recipient will take action.

Final thoughts

Now that you know some strategies for writing compelling CTAs in your cold emails, put them into practice and see how they work for you! Remember to keep your CTAs relevant, simple, and eye-catching, and you'll be well on your way to email success.

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