How to Avoid the 8 Most Common Cold Email Mistakes

by Vinny Hassan in October 12th, 2022
cover image/a chair and a laptop on table

Cold emailing can be a great way to reach out to potential customers, but it can also be a recipe for disaster if you're not careful. In this blog post, we'll run through eight of the most common cold email mistakes and how you can avoid them.

1. Not Personalizing Your Email

A cold email mistake you need to avoid is not personalizing your email. When you're sending out hundreds of emails, it's easy to fall into the trap of making your emails too generic. But generic emails are one of the surest ways to ensure that your message ends up in the recipient's trash folder.

Make sure to personalize each and every email you send, even if it's just a small detail like including the recipient's name or company in the subject line. By taking the time to personalize your cold emails, you'll dramatically increase the chances that your message will be read and responded to.

2. Failing to Include a CTA

Your email should have one clear purpose, and that purpose should be communicated up front with a strong call-to-action (CTA). What do you want the recipient to do after reading your email? Click through to your website? Read a specific blog post? Download a white paper?

Whatever it is, make sure your CTA is clear and concise. Otherwise, you run the risk of confusing your reader and leaving them with no next step to take. So, next time you sit down to write a cold email, make sure to include a CTA that will guide your reader toward taking the desired action.

3. Making Your Email About You

When it comes to cold emailing, one mistake you want to avoid is making your message all about you. This is a surefire way to turn off potential customers and clients, as they'll likely have no idea who you are when they open your email.

Instead, focus on how you can help the recipient solve their specific problem. This means talking about them, not you. Cold emailing is all about building relationships, so focus on establishing a connection with the recipient and showing them that you're invested in helping them achieve their goals.

By doing this, you'll be much more likely to succeed in your cold emailing campaigns.

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4. Using overly Long or Complicated Sentences

One cold email mistake to avoid is using overly long or complicated sentences. When writing cold emails, it's important to keep your language simple and straightforward.

Remember, you're trying to reach busy people who sort through dozens or even hundreds of emails each day. Get to the point quickly and use short, succinct sentences wherever possible.

This will help ensure that your message is clear and easy to read and that it has the best chance of being seen and acted upon.

5. Going Overboard With Images

If you're like most people, you probably think that cold email is all about getting noticed. After all, the goal is to stand out in someone's inbox, right? So it makes sense that you might be tempted to go overboard with images and graphics in your cold emails. But resist the urge!

In general, one large image near the top of the email is enough — any more than that, and you risk slowing down loading times and turning off potential readers. Remember, the goal is to get your email read, not just seen. So keep it simple and let your words do the work.

6. Forgetting to Proofread

Sending out an error-ridden email is a surefire way to damage your credibility and leave a bad impression. Before hitting "send," take a few minutes to proofread your email for typos, grammatical errors, and other mistakes.

It's also a good idea to have someone else read over your email before you hit send — a second set of eyes can often catch errors that you might otherwise overlook. By taking the time to proofread your cold emails, you'll ensure that you make a good impression and increase the likelihood of getting a positive response.

7. Not Tracking Your Performance

Cold emailing is a numbers game — the more emails you send, the better chance you have of connecting with potential customers and clients. To make sure your cold email campaigns are productive and successful, take the time to track your performance.

Set goals for yourself, measure your response rates, A/B test different subject lines, and track the results. This data will help you better understand what works and what doesn't so you can refine your cold emailing strategies over time and get even better results.

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8. Not Following Up

Finally, don't forget to follow up! If you send out a cold email and don't hear back right away, give it a few days and then follow up with another message.

A polite reminder is often enough to get someone to take action, so why not give yourself an extra chance of success? Just be sure not to be too pushy or aggressive in your follow-up emails — you don't want to come off as desperate.

Final words

In conclusion, avoid these eight common mistakes when writing cold emails: not personalizing your email; failing to include a CTA; making your email about you; using overly long or complicated sentences; going overboard with images; forgetting to proofread; not tracking your performance, and not following up! By following these simple tips, you'll be well on your way to writing successful cold emails that get results!

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