How to Avoid Spam Filters When Sending Cold Emails

by Vinny Hassan in July 11th, 2022
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You're a CEO or founder of a B2B SaaS company. You've been told that cold emailing is a great way to generate leads for your business. So you sit down to write your first batch of cold emails, and then it hits do I make sure my emails don't get caught in the spam filter?

Here are a few tips to avoid spam filters when sending cold emails:

1. Use a personalized subject line.

One way to avoid spam filters is to use a personalized subject line. A generic subject line like "Interested in hearing more?" is more likely to get caught in a spam filter than a personalized one like "Your software could be exactly what our team needs."

In addition, make sure to avoid triggering any other red flags that could cause your email to be marked as spam. This includes using too many exclamation points, including links to suspicious websites, and using all caps.

2. Keep your email short and sweet.

To avoid being filtered out as spam, it is vital to keep your emails short and sweet. Include only the most relevant information and leave the rest for later.

Additionally, consider using a tool like QuickMail to manage your email list and ensure your messages get through to the intended recipients.

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3. Choose your words carefully.

Certain words and phrases are more likely to trigger spam filters, so it's best to avoid them if possible. Words like "free," " % off," and "improve your health" are all likely to get your email sent straight to the spam folder.

Instead, try to focus on benefits that are relevant to the recipient. For example, you could highlight how your product or service can save them time or money. With a bit of care and attention, you can avoid the spam filter and ensure your cold emails get read.

4. Use a professional email address.

Another way to avoid spam filters is to use a professional email address with a credible domain. An address like "" looks less believable than one from a professional domain like ""

This small change can make a big difference in whether or not your messages are getting through to potential customers. So if you're serious about using cold email as a marketing tool, take the time to set up a professional email address for yourself before you start sending out messages.

5. Include a call-to-action (CTA).

One of the most important things you can do to ignore spam filters is to include a call-to-action (CTA) in your email. A CTA tells the recipient what you want them to do next and makes it more likely they'll take action.

For example, if you want to arrange a call, you might say, "Book an introductory call with me here" Including a CTA makes it more likely that your email will get through the spam filter and that the recipient will take the action you want them to.

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6. Follow-up!

Send a second message if you don't receive a response within a few days. Just be sure not to sound too pushy or sales-y in your follow-up. If you come across as sincere and helpful, you're more likely to avoid the spam filter and get your message to the person you're trying to reach.

Last thoughts

Sending cold emails can be an effective way to generate leads for your business — but only if those emails actually make it into inboxes! By following these simple tips, you can avoid getting your emails caught in spam filters and ensure that they land where they're supposed to: in front of potential customers interested in what you have to say.

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