We Ensure Your Email Marketing Strategy Is Always One Step Ahead...
I had the pleasure to work with the GR team and if I have to summarize the experience: a fast-paced co-learning experience that focused on hypotheses and experiments. What I liked the most is that the team is fast and we’re able to achieve a lot in a short period of time.
Co-Founder & CEO - Toasty.ai
Our B2B email marketing process is methodical & data-driven.
The goal is to identify the 'right' cadence & message as per the respective persona.
We get this done by tracking & measuring everything from day 1.
As an experienced email marketing agency in Kingston, we first help you clearly define your target audience & break it up into specific personas.
After that, we brainstorm relevant messaging per persona and create an email marketing strategy unique to your business.
As we are doing this, our team will start setting up your email infrastructure based on your requirements. This includes domain/IP warmup and the necessary tools.
Once messaging and the audience is decided, we begin experimenting with different cold email marketing techniques.
To do this we, launch 'micro' B2B email marketing campaigns in Kingston and review the results in a qualitative manner.
The goal is to identify (with data) messaging that resonates with the respective audience/persona.
We will also identify which marketing channels complement your email campaigns (eg. Social, content, landing pages, ads).
Combining email with other channels drives up conversion by nearly 3X for SaaS companies we’ve previously worked with.
Once the right cadence and messaging have been identified.
We focus on the 'winning' campaign(s) and amplify our email marketing process.
As a B2B email marketing company in Kingston we optimize and measure for one metric - prospects that are interested in a conversation (for outbound) or number of purchases/activations (for email marketing)
This is done by frequently reviewing a campaign’s performance to understand why we got these specific results and extrapolate valuable insights.
These learnings are utilized in the launch of the next campaign ...and the process begins again!
GR is a trusted partner when launching outbound campaigns. We consistently get cold email open rates ranging from 40% to 80% & Click Through Rates from 15% to 35%. The main thing is we are getting 10 to 25 conversations with prospects that we would have never been able to in the past!
Founder - Urban Monks
As a team of skilled email marketing service providers, we help B2B SaaS companies in the following ways:
A multicultural city, the city of Kingston is committed to offering a forward-thinking and inclusive environment for businesses of all shapes and sizes. It is counted amongst the top 10 startup ecosystems in Canada, known for ease of doing business with access to key markets. The city offers a competitive advantage to budding businesses with its collaborative ecosystem, resulting in many new and established businesses using the power of email marketing services of Growth Rhino to promote their brand.
Cold email outreach is to communicate with people you would like to know. Similar to a cold call - but instead of using a phone you are using email. You are using a specific mailbox(es) to communicate with your prospects
Marketing emails are the emails you get from a company when you opt-in for a subscription of some sort. This could be a daily/weekly newsletters, receipts, reminder emails etc.
Cold emailing is a powerful tactic. Unfortunately many do not know how to use it properly. We are used to being mass emailed from overseas companies that hold no relevancy.
We do not do that.
We research your industry, understand your value proposition and communicate that to your ideal prospect.
We have a specific methodology to ensure your emails land in the inbox. In short, it comes down to 3 things one must do.
(1) Properly setup your domain records and warm it up
(2) Make sure your prospect data list is clean, up-to-date and relevant
(3) Make sure your messaging is relevant to your prospects
We use a variety of existing well-known SaaS products to set up & manage your campaigns. A complete tool list will be shared on our onboarding/kick-off call.
It is simple. Once a scope of work is agreed upon - we set up a monthly retainer. Our agency fees start at USD 2000 per month and increases based on the scope. We recommend to work together for at least 3 months. As this allows us to go through our process properly.