Ayhan is the Founder of Growth Rhino. He writes about all things related to outbound & growth.
In the dynamic world of B2B SaaS, lead generation often stands at the core of marketing and sales strategies. Yet, a common and often frustrating challenge arises when sales teams reject marketing qualified leads (MQLs). This disconnect not only hinders overall business growth but can also create tension between the …
Every business in the B2B SaaS world knows the trickiness that comes with cross-device tracking. With our customers flicking from phones to laptops and back again, keeping tabs on their journey can be a puzzle. Accurate cross-device tracking isn't just about gathering data; it's about getting a true picture of …
Account-Based Marketing (ABM) is a powerful approach in the B2B SaaS world. By focusing marketing efforts on target accounts, you can achieve significant success. Sometimes, though, ABM campaigns can lead to a flood of unqualified leads. When this happens, it can overwhelm your sales team and ultimately waste time and …
Account-Based Marketing (ABM) is a targeted strategy widely used in the B2B SaaS space to create personalized marketing campaigns aimed at specific accounts. Instead of casting a wide net, ABM focuses on identifying key target accounts and crafting specialized messaging to address their unique needs. This approach emphasizes quality over …
Webinars play a significant role in the B2B SaaS world, offering an effective way for businesses to connect with their audience, share knowledge, and demonstrate their products or services. These live, virtual events help companies bridge the gap between them and potential clients, making interactions more personal and engaging. They …
Account-based sales strategies are becoming increasingly important in the B2B SaaS sector. Businesses are eager to maximize revenue by assigning target-oriented sales territories. This allocation method allows organizations to create tailored approaches, ensuring that each client receives the necessary attention to close deals efficiently. However, the path to success isn't …
In the B2B SaaS sector, lead generation plays a big role in ensuring business growth and sustainability. Lead quality is central to driving conversion rates and ultimately achieving sales goals. When the quality of leads starts to drop, however, it can disrupt everything from sales pipelines to overall business performance. …
